BOGOTÁ, COLOMBIA — In Colombia, the December holidays begin and end with large amounts of gunpowder, a phenomenon as Latin American as it is harmful to pets, which suffer tremendously from the noise, due to the great sensitivity of their ears. According to statistics, this is the time of the year when most pets are lost, thousands of them run away from their homes, dazed, and confused by the noise, some of them even get sick and others even die due to the trauma.
The Fundación Cardio Infantil and Geometry decided to contribute with an idea that not only helps reduce the noise to which pets are exposed but at the same time raises funds that translate into treatments for more children in Colombia. Ear protectors for pets. The cheapest preventive treatment in the world. A product that is already on sale at https://tienda.cardioinfantil.org/.
December is beginning and surely gunpowder will continue to be part of the festivities but raising awareness and reducing the impact can also be part of them, to prevent thousands more pets from being lost and thousands more hearts from being broken.
Credits
Xavier Serrano
CEO
Edwin Pineda
CCO
Melissa Cadavid
Account Director
Sebastian Gutierrez
VP Planning
Henry Ramirez
VP Digital Solutions
Leonardo Gomez
Creative Director
Camilo Afanador
CXO
Juan Fernando Martinez
Creative Director
