MANILA, PHILIPPINES – Dentsu Jayme Syfu‘s #Sistergood program every year has one main purpose: to inspire and drive women leadership. This year’s women’s month, the campaign celebrates the gifts of sisterhood. These are the natural gifts of support, encouragement, acknowledgement of success and gratefulness and many more. All 63 women in the agency created all kinds of “Gifs” that they can share not just during the women’s month of March, but everyday whenever they need a little push to greatness.
“Viber and messenger have been crucial to our everyday communications in the office. From discussing work to agency announcements. Now, seeing these Gifs subliminally brings focus to women empowerment in every post.” Dentsu Jayme Syfu’s Chairmom Merlee Jayme remarked.
Using Facebook, Instagram and Viber, #sistergood witty Gifs had lines like “No uterus, no opinion”, “Werq it girl”, “Kween”, “I’ve got your back sis”.
The agency’s #sistergood campaign started 2017. Last year, it featured and embraced each woman’s perfectly imperfect selves.
