DUBAI, UAE – Centuries ago, the pilgrimage to Mecca was done on the backs of camels across long and treacherous terrain. Today, it takes just a few hours in the air – quicker and more accessible than ever before, but the rich heritage and the priceless traditions of the long and immersive journey getting there on the ground have been lost with time… until now.
This Ramadan, Leo Burnett and Publicis Emil Dubaï are proud to present The Road to Mecca – a four-part docuseries and journey for the soul, brought by Mercedes-Benz and produced by Leo Burnett, Publicis Emil, and Stoked. Join Captain Nabil Al Rostamani – an Emirati family man and proud commercial aviation pilot – as he embarks on a cathartic journey of self-discovery.
Follow him as he leaves behind his pilot wings and hectic life to retrace the historic pilgrimage routes, on the ground and in a G-Class, exploring time, tradition, and the priceless values that have endured for generations.
Stay tuned for the remaining episodes on Shahid or on the Mercedes-Benz Middle East Youtube page, with plenty of additional content on the MercedesBenzME Instagram account as well.
#LeoBurnett #PublicisEmil #TheRoadtoMecca #MercedesBenzME #G-Class
CREDITS
Director: Areej Mahoumd
DOP: Pol Orpinell
Production House: Stoked
Executive Producer: Rita El Hachem & Charbel Aouad
Producer: Elham Abi Rached
Post Producer: Nathalie El Boustany
Editor: Maria Malek
Sound & Music: Fadi Tabbal & Sary Moussa
Vocals: Julia Sabra
Colorist: Belal Hibri
Creative Director: Tariq Ayass
Head of A/V Production: Shereen Mostafa
Market Acceleration Lead: Raja Sowan
Market Acceleration Lead: Tony Kayouka
Integrated Account Director: Tiya Fazelbhoy
Integrated Account Manager: Fabienne Naggear
Arabic Editor: Abdullghfar AlKhalaf
Associate Creative Director: Anton Marais
Head of Marketing & Communications: Alexander Elsas
Marketing Manager: Yahia Zakaria
Marketing Senior Executive: Sarah Musa
Marketing Senior Executive: Haya Abu Alhaj
