LOS ANGELES, USA – A campaign by FRED & FARID Los Angeles: Classic greek story, turned teenage drama. WEBTOON creates a campaign for its “Lore Olympus” series, starring the queen of teenage drama, Sydney Sweeney.
WEBTOON launches the 3rd installment of its, “Stories to Obsess Over” series shot remotely with FRED & FARID Los Angeles during continued Safer at Home restrictions. In this episode the team selected one of the platform’s most popular titles, Lore Olympus, featuring Sydney Sweeney portraying a modern take on the ancient Greek goddess of Spring, Persephone. The film tells the story of a complex character, split between two stark sides of herself, the back and forth of every conflict.
One of WEBTOON’s most popular titles, Lore Olympus, has amassed a fandom of obsessed followers and even inspired the announcement of a collaboration to create an animated series with The Jim Henson Company . The artwork and contemporary storytelling by creator Rachel Smythe has inspired fans across the world to bring her colorful cool interpretations of legendary Greek gods and goddesses to life. On TikTok, Instagram, and fan forums across the web are manifesting their obsessions in full cosplay and bringing the characters to life. To honor this level of fan love, Sydney was fully transformed into the goddess, introducing a wink to the ultimate form of obsession to the series. Head-to-toe makeup by the renowned celebrity makeup artist Anthony H Nguyen, custom wigs by wig stylist Pamela Neal and colorist Naomi Knights, and a custom wardrobe by Mindy Le Brock came together to create two looks representing the duality of Persephone’s character, her sweet naivety at odds with a fierce confidence.
Creative is currently featured across digital and social media introducing new fans to WEBTOON’s diverse platform offering. WEBTOON was trending on TikTok this past weekend.
CREDITS
Title of ad: “Quarantine Series: Lore Olympus”
Client: WEBTOON
CEO: Ken Kim
Product Management: Eunice Yooni Kim
Head of Content: David Lee
Marketing: Crystal Chan
Agency: Fred & Farid Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Chelsea Steiger
Copywriter: Hilary Smith
Art Director: Jocelyn Lam
Business Director: Nathan Smith
Account Supervisor: Mariam Salcido
Agency Executive Producer: Amanda Van Caneghem
Agency Integrated Producer: Andy Caramanzana
Business Affairs: Jesse Sinkiewicz, Amy Sharma
Talent: Sydney Sweeney
Production Company: Ways & Means
Director / DP: Kevin Phillips
Executive Producers: Lana Kim, Jett Steiger
Head of Production: Lauren Skillen
Creative Technical Director: Stephen Pagano
Producer: Brandon Robinson
1st Assistant Director: Chad Nicholson
1st Assistant Camera: Evan Wilhelm
Remote Technical Supervisor: Daniel Satinoff
Gaffer: Blake Smith
Location Sound: Colin Alexander
Script Supervisor: Martha Dame Cary
Production Designer: Ashley & Megan Fenton
Wardrobe Stylist: Mindy Le Brock
Hair: Pamela Neal
Wig Colorist: Naomi Knights
Makeup: Anthony Nguyen
COVID Compliance Assistant: Tetiana Nykuliak
Editor: Sean Leonard
Color & VFX: Arsenal Creative
Colorist: Derek Hansen
Sound Design: Colin Alexander
Composer: Ali Helnwein
Motion Graphics: Stephen Pagano
Post Supervisor: Steph Max
