Campaign Spotlight: The&Partnership London relaunch Housesimple with fresh brand identity

LONDON – Today, online estate agents Housesimple launch ‘Housesimple, house sold’ – their quirky, offbeat new brand identity, from newly-appointed creative agency The&Partnership London.

The&Partnership London have created a full suite of assets for Housesimple, with a redesigned identity, design, logo and livery to relaunch the brand back onto the market. The supporting above the line, fully integrated campaign breaks with a TV spot directed by Brad Lubin, with VOD, radio, out of home, digital and social released throughout the spring

The campaign seeks to make Housesimple, voted Estate Agent of the Year, famous for its simple, no-sale-no-fee offering at a market leading price of £995.

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It takes aim at other online estate agents who have come under criticism for charging customers even when they don’t sell their homes, which has led to those that do being described as a ‘£1000 coin toss’ – hence Housesimple’s market leading, no sale-no-fee price of £995.

Yan Elliott, Joint Executive Creative Director at The&Partnership London, said: “The identity we created for Housesimple is just that – simple, and we think delivers our punchline perfectly, bringing some well needed clarity to an otherwise confusing and costly market.”

Sam Mitchell, CEO of Housesimple, said: “After 10 years in the market, we needed to refresh our branding to properly demonstrate the great service we offer to consumers – and ‘Housesimple, house sold’ does just that. We’re thrilled that we can step into spring with a new, refreshed brand identity that communicates our brand ethos and award-winning offering.”

Credits

Brand: Housesimple

Client Name & Job title: Sam Mitchell, CEO

Agency: T&P London

ECD: Yan Elliott and Micky Tudor

CD: Angus Vine

Creatives: Colin Smith

Head of Art: Marc Donaldson

Designers: Jason Smith, Rich Forder

Planner: Matt Bamford-Bowes

Executive Producer: Charles Crisp

Producer: Emily Hendrey