MANILA, PHILIPPINES — Filipinos have long been known for being sentimental people so it comes as no surprise that even despite the global pandemic, many of our countrymen have stated they still believe that love can last forever. However, does the younger generation, the one we call “millennials,” feel the same way?
Top improv group, Third World Improv (TWI) transformed market research into a comedy show entitled “Powerpoint PartTWI: Love in the Quarantine Age” to raise funds for OPEN HOUSE, an online fundraising project that supports Filipino artists and creative workers who lost their jobs and income to the COVID-19 pandemic.
Based on Havas’ “Love in the Quarantine Age” Prosumer Report, 10 members of TWI and pioneering Filipino improv group Silly People’s Improv Theater (SPIT) performed live on the TWI Facebook Page about what Pinoy love looks like in the middle of a crisis when the only remaining medium of connection between people is digital.
“We have put a lot of time and effort in trying to understand our audience’s motivations and beliefs, but this pandemic has shaken things up!” said Havas Ortega CEO Jos Ortega.
“Even the most romantic Filipinos are in limbo and are asking what the new dating rules are, what a loving relationship feels like, and what commitment means when you’re not even allowed to see or hold your partner. We have studied love in the digital age globally and locally. But what does this same love look like in the quarantine age?”
The report tackled revealed the following key points:
- 62 percent believe it’s easier to break up with someone through text or social media
- 51 percent believe sex has nothing to do with falling in love
- 45 percent believe artificial intelligence will be able to tell us if we are really in love and in a sustainable relationship
- 98 percent believe having children is one of life’s ultimate achievements with or without a partner.
“As our industry unexpectedly moved to the digital space, we theater and improv artists were challenged to engage an audience that is anxious yet yearning for human connection. We wanted to use the Powerpoint presentation format to remind them of a time when everything had a clear definition, structure, and schedule—and to show them that it just might be the most stubborn, funniest way to discuss love and all its possibilities amid a very chaotic period,” said Gabe Mercado, President of TWI, the first school in the Philippines dedicated to teaching the art and craft of improvisational theater.
“Powerpoint PartTWI: Love in the Quarantine Age” is still available for viewing here
About the Author:
Jason Inocencio was once the Digital Editor of adobo magazine who still loves seeing great campaigns from all over the world. He proudly shows off his love for all kinds of geeky things, whether it be movies, TV shows, comics, sports, or trivia.
