SLEAFORD, UK — As many of us can testify, the concept of an up-tight neighbor who just wants you to shut up and stay out of their way is deeply rooted in reality. From the very first annoyed glance in the hallway, the new Interflora spot takes us on a trip through that reality, with a young family moving in next to a lonely and somewhat bitter woman.
Directed by Martin Werner and produced by Bacon with PONG as agency, the spot carries on the tonality, classic style of narration and pathos from the previous spot in the new campaign, dwelling more on affection than the actual product of flowers. And as always, Werner orchestrates the whole thing to hit you right in the feelings.
Spoiler alert: It ends up as a merry Christmas after all.
CREDITS
Production Company: Bacon
Director: Martin Werner
Executive Producer: Mette Jermiin
DOP: Lasse Frank
Production Managers: Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand
FAD: Stefan Danholm
Steady Cam: Jonas Torp
Focus Puller: Daniel Parmo
Video Assist: Kristoffer Høyer
DIT: Allan Legarth
Electrician.: Morten Kildegaard
Best Boy: Jens Bo
Best Boy: Stine Hein
Best Boy: Casper Bülow
Production Designer: Simone Grau
Props Master: Casper Nilsson
Props Asst.: Sebastian Lerbarndt
Key Grip: Michael Tøt
Grips ass. Morten Jensen
Stylist: Pernille Holm
Stylist Asst.: Lau Nymark, Rita Holm, Peter Breddal
Makeup: Lis Bang
Makeup ass.: Maria Prehn, Mathilde Bro Odde
Hair: Julie Prødel
Hair ass.: Line Hjæresen, Emilie Thronedal
SFX: Christan Schandorff / SPECTRE
Production Asst.: Freja Gelbjerg
Location Manager: Boisson
Editor: Rasmus Nyholm Schmidt / Art Official Agency
Sound design: Adrian Aurelius / ballad
Music title: Slow Mover
Composers: Louise Alenius & Ben Kaniewski
VFX: Kai Hauswirth, Johannes Engelhardt / BaconX
Colour grade: Lasse Selvli / BaconX
Agency: Pong
Creative Director: Mikkel Elung
Creative Director: Sigurd Bjerre
Account: Stine Gregersen
