MUMBAI, INDIA – This Lipstick Day, Oriflame India, a leading direct-selling Swedish beauty brand, yet again inspired Indian women to embrace who they are with its #WearYourBold campaign. The brand believes that women should be confident about the choices they make and encourages them to wear colours they love and helps them express themselves freely.
The Wear Your Bold campaign bolstered this message by inviting women of all ages to use a specially designed AR filter featuring its bold lip shades to do what brings them joy and wear their bold! Created along with VMLY&R, the campaign helmed around the premise of embracing their true colours and experimenting with bold shades of lipsticks.
To spread this brand message, the brand hosted a Live session on its social channels with make-up experts. Viewers were able to be a part of the campaign and also check out the ‘Oriflame Lipstick Try-On’ Instagram filter here and hop on the bandwagon.
