MUMBAI, INDIA — Promoting a healthier lifestyle through their wide range of plant-based beverages in India, So Good India has rolled out a new campaign that introduces the 6th language of love – Food. #AValentineSoGood campaign aims to rekindle love, creating fun moments between couples and loved ones through multiple interactive activities.
To help the brand, Tonic Worldwide decided to go cultural with their approach. India has always had a very personal and intimate relationship with food where they often hear phrases like, “The way to a person’s heart is through their stomach.” Thus, this campaign drew a connection between food and our way of expressing love.
Since the audience primarily consists of tech-savvy, health-conscious youngsters, social media as the point of engagement. The campaign consists of an interactive AR filter, allowing couples to put their love to the test in a fun way.
So Good also tied up with influencer couples like Sanam-Abigail, Dimpi-Shashank, and Sakshi-Suvrat to test their love with this filter.
https://www.instagram.com/p/CZ6YqKZDoNi/
In the second leg of the campaign, we collaborated with influencers like Gautam-Pankhuri and Sruti-Nakul for a cook-off. Here, they will share anecdotes of their love story in which food played an important role in cementing their love.
Tonic Worldwide is an independent digital agency with offices in India and the Middle East. With over a decade of experience, Tonic has worked with multiple brands across verticals. These include Sony Pictures Network, South Africa Tourism, AB InBev, Enamor, Dubai Maritime City Authority, Al Maya Group, PayPal, Sony PlayStation, Kotak Mahindra Bank, and more
