MUMBAI, INDIA — February is widely celebrated as the month of love where romance takes centre stage. This month reminds us that love is a relationship that we cherish not just with people but with the things that one is passionate about. Westside, one of the leading fashion brands in the country that gets this just right!
This Valentine’s Day, Westside celebrates people and passion with its latest campaign titled ‘Love Is…’ – a concept brought to life through a series of 9 videos encapsulating the different yet non-conclusive aspects and definitions of love. These videos will bring alive different facets of an individual’s life, something that they truly enjoy and are passionate about, be it the love for fashion or food, spending time with furry friends, chilling with your BFF, or the simple joy of dressing up. At Westside, love is more than just a strong emotion, it is ageless, limitless, diverse, and inclusive, but more importantly, it’s a celebration of individuality. Through this campaign the brand redefines the meaning of love, it encourages people to be themselves and celebrate their unique differences.
Speaking about the campaign, Umashan Naidoo, Head Customer & Beauty, Westside said, “Westside celebrates all kinds of love and we encourage love throughout the year. Our latest Valentine’s Day campaign ‘Love Is…’ is just about that. It is an ode to celebrating a myriad of emotions shared in any loving relationship, be it between a couple of best friends or with your pet, with food, with shopping. It is a testament of our embracement towards the ageless, timeless, and limitless bond of love celebrated on Valentine’s Day. Through this campaign, we encourage others to express their love unabashedly and celebrate it in the most genuine, caring, and magical way.”
These videos will be live on Westside’s Facebook, Instagram, and YouTube channels.
For more details, check out www.westside.com
