AMSTERDAM, NETHERLANDS – After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, “Holidays as Usual”, that plays on these occasions and shows they might be the only thing that stay the same during an ever-changing 2020.
Heineken | Holidays As Usual
And while this holiday season may be very different to any other, it is still a time of year that so many look forward to, but the reality is often very different to the romanticized view. The film shows typical contrasting opinions between family members and trivial annoyances that many can relate to, from what to watch on the TV, to a firm ‘no shoes inside’ policy, house decorations and garish Christmas sweaters. And though these may be irritating in the moment, they are ultimately cherished and appreciated – now more than ever. Watch the new commercial here.
Maud Meijboom, Heineken® Brand Development and Communications Director, said: “As many people have missed connecting with family and friends this year, with some only able to reunite virtually, we wanted to bring a fresh and playful perspective to what it means to spend the holidays together. With “Holidays as Usual”, we hope people reminisce on their own family get-togethers, start feeling the holiday cheer and if they are able to, plan to reconnect in a socially responsible way – all while recognising that it’s the little things that make the holidays special!”
The campaign includes 10, 15, 30, and 45 second films, along with digital and social assets and out of homes that will be launched in multiple countries during the 2020-21 holiday season. The film can be viewed on TV, online and across social media and is available in different formats.
“Holidays as Usual” is part of Heineken®’s #SocialiseResponsibly campaign, which encourages people to enjoy social experiences, but in a responsible way. Synonymous with social experiences since 1873, Heineken® understands the value of social life now more than ever. For more information on the campaign, visit www.heineken.com
CREDITS
HEINEKEN
Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Brand Development & Communication Director: Maud Meijboom-van Wel
Heineken® Communication Manager: Eun Jung Oh
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo, Mihnea Gheorghiu
Global Creative Director: Sandra Bold, Eoin Sherry
Creative Director and Head of Art: Costanza Rossi
Art Director: Marina Perta
Copywriter: Pamela Bianda
Global Strategy Director: James Moore
Senior Strategist: Margherita Tuvo
Head TV Production: Francesca Zazzera
Tv Producer Coordinator: Cinzia Morandi
Worldwide Account Director and Global Client Service Director: David Pagnoni
Global Client Service Director: Patricia Synephia, Eleni Charakleia
Group Account Director: Ilaria Castiglioni
Account Supervisor: Come de Courcelles
Account Manager: Marta Wereszczynska
Account Intern: Tinatin Prangishvili
PRODUCTION
Production Company: Skipless
Director: Markus Walter
DOP: Martin Ruhe
Executive Producer: Franziska Stubenruss Producer: Alice Chauvain
Editor: Fabrizio Squeo
Post Production Company: MPC/Prodigious
Color Grading: MPC
Music: Sizzer, Music Supervision Michael Bertoldini, Music Producer Seppl Kretz, Michiel Marsman
Sound Studio: Grand Central
