MILAN – Renault Italy launched the new Renault Scenic campaign “Great News” conceived by Publicis Italy.
Life holds great surprises, at least the road should not. Things that change our present and our future. This is the campaign concept where, each time, a couple of friends or partners have to face a series of shocking news that would put anyone to the test, but not Renault Scénic.
A car equipped with technological systems that prevent our distractions and allow us to experience even the most surprising moments
In addition to the three films, a print campaign, a digital display and social media activities are also planned by the media agency OMD.
The production house is Filmmaster and the director is the Academy Award Joachim Bach.
CREDITS:
Client:
Renault Advertising&CRM Manager: Elisabeth Leriche
Renault Advertising& CRM Executive: Enrica Bellomo
Agency: Publicis
CEO Publicis Italia & Global Chief Creative Officer Publicis WW: Bruno Bertelli
Executive Creative Director Italia: Cristiana Boccassini
Creative Director & Copywriter: Francesco Martini
Art Director: Andrea Savelloni
Client Service Team: Daniela Di Maio, Ilaria Lorenzetti, Sara Barone
Strategic Planner: Mattia Bellomo
Producer: Giulia Atzori
House of Production: Filmmaster Productions
Director: Joachim Back
DOP: Jan Velicky
Executive Producer: Lorenzo Cefis
Producer: Nicole Lord
Editor: Francesco Loffredo
Sound design: General Jingles
Post production: Frame by Frame
Media Agency: OMD
