BANGKOK, THAILAND — Wolf Bangkok and Salmon House, a production company, change people’s way of thinking by using a hilarious commercial film to fight against the laziness of humanity.
This commercial film by Wolf BKK aims to shift Grab users’ behavior by using a hilarious conversation between one lazy man and an ape in order to attract the audience and to get the message “GrabPay Wallet is really easy to use” noticed.
Early this year, Grab launched a digital wallet service, “GrabPay Wallet,” but the service did not seem to be going well in Thailand because Thai people still use cash most of the time when using Grab, as Thais perceived that the service is way too complicated for them to use.
In the film, the lazy man thinks everything is complicated, even using GrabPay Wallet is too much of a hassle. So, the ape has to give him a BIG lesson about human evolution while demonstrating how easy-to-use Grab’s e-wallet is. Let’s see if the ape could successfully change the human’s mind.
CREDITS
Agency: Wolf BKK, Thailand
Managing Director: Phannika Vongsayan
Chief Creative Officer: Torsak Chuenprapar
Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong
Senior Copywriter: Phachara Saothayanan
Agency’s Producer: Chanapat Srabua
Business Director: Chonlatid Saenghiran
Communications Director: Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Production Company: Salmon House
Director: Thanachart Siripatrachai, Vichai Matakul
