SINGAPORE — In the new Tiger® Crystal ‘Brewed for your Fire’ campaign, Tiger® celebrates that spark of confidence that enables us to pursue our passions fearlessly. At the peak of our confidence, we are in the zone, on a roll, ‘on fire’, doing something we truly love. The brand film captures four passionate individuals experiencing these exhilarating ‘on fire’ moments and then enjoying the ultimate refreshment of a crisp, smooth Tiger® Crystal. Because the hotter you feel inside the better Tiger® Crystal tastes.
“Tiger believes everyone should live true to their passions. It’s not always easy for people, especially in a world where there’s so much pressure to compromise, conform and fit in. But Tiger believes; be bold and go for it! Embrace your passions and ignite your inner fire,” said Sean O’Donnell, Global Brand Director for Tiger®.
Tiger® knows what confidence and defying the odds mean. It was born at a time when few believed that an ice-cold beer could be brewed in the tropical heat of Asia, in a place where no barley or hops would grow. Today, we celebrate that confidence that allowed us to do what we believed in – brewing a winning beer on the equator that has won more than 40 international awards and is enjoyed in more than 50 countries worldwide.
The campaign will launch globally, starting July 2021.
CREDITS
TIGER BEER – TIGER CRYSTAL 2021 (CAMPAIGN)
CLIENT: Tiger
Sean O’Donnell – Global Brand Director, Tiger®
Melissa Teoh – Global Marketing Manager, Communications & Digital
PUBLICIS COMMUNICATIONS
Chief Creative Officer – Ajay Vikram
Executive Creative Director – Joaquim Laurel
Creative Director – Henrique Zirpoli
Creative Director – Ivan Loos
Associate Creative Director – Rudy Zulkifly
Senior Art Director – Liam Annis
Executive Producer – Shareen Thumboo & Wan Shafie
Chief Strategy Officer – Ed Booty
Group Planning Director – Ali Rezgui
Executive Vice President – Donatien Souriau
Group Account Director – Angelina Tan
Associate Account Director – Gabriella Rosa
Account Manager – Vanessa Liu
FILM PRODUCTION
PRODUCTION COMPANY – Stink Films Shanghai
Managing Director – Desmond Loh
Director – Jovan Todorovic
Director of Photography – Evan Prosofsky
Production Designer – Fernanda Contreras
Executive Producer – Louise Kwan
Producer – Andy Scriven
AUDIO POST – Songzu Singapore
Executive Producer – Donny Pereira
Sound Designer Engineer – Damian Waddell
MUSIC – Big Sync Music & Sony Music Entertainment Singapore
Music Track – Kasabian “Fire”
Original Composition Composer – Sergio Pizzorno
Label – Sony Music
Publisher – Sony / ATV Music Publishing (UK) Limited
POST PRODUCTION – Kraftw5rkz
Executive Producer – Bernard Tay & Robin Yang
VFX Supervisior – Aik
Editorials – Yong & Timothy Tan
Online Flame Designer – Leong Beng Wee & Matthew Ho
Online Support – Liew Yew Herng & Jasmine Choong
Colorist – Ben Conkey
PRINT PRODUCTION
PRODUCTION COMPANY – Katapolt
Executive Producer – Adrian Appel
Producer (Mexico City) – Gustavo Midence @ The Lift
Photographer – Jean-Yves Lemoigne
POST PRODUCTION – Prodigious
Senior Print Producer – Joanna Lee, Chunyi Kwek & Jasmine Ho
Digital Imaging Producer – Lawrence Ling
Digital Imaging Artist – Jolene Goh
