THAILAND — With Songkran, Thailand’s world-famous water-splashing festival, canceled for the second year in a row, TikTok Thailand launched ‘Songkran Stranger’ to ensure the nation wasn’t left dry during the year’s biggest festivities. TikTok, the number one short-video platform in 2020 globally, released its first-ever interactive film to coincide with the April festival. Titled ‘Songkran … Continue reading Campaign Spotlight: TikTok’s ‘Songkran Stranger’: The interactive film that took the cancelled festival online and garnered 94 million views and 92,000 pieces of user generated content within six days!