BENGALURU, INDIA — Valentine’s Day is the time to fall in love all over again. This time, Titan has decided to make the young Indian fall in love with something that has been missing his proper love.
While life offers so many beautiful things to do, it’s only for us to do more. But should that happen at the cost of something that’s precious to us? Lack of good sleep is affecting the physical and mental health of young Indians and Titan has used this day of love to tell them that they need to love their sleep.
The film shows how the young Indian has been evading good sleep, while it has been waiting for his love. The Titan Smart with the advanced sleep tracker inspires him to commit to 8 hours of sleep every night.
Mahesh Gharat, CCO, Ogilvy India-South: “We need to accept that our digital lifestyle is going to stay. Binge-watching, internet surfing, and everything is and will be part of our lives. The real challenge is to get the TG to realize the price we are paying and make it a conscious decision to get a good night’s sleep. It’s an eye-opening wellness message, that we can’t afford to ignore.”
Sirish Chandrashekar, Marketing Head, Titan: “This Valentine’s Day, Titan chose a fresh take on love. In the context of work-related stress and digital distractions, inadequate sleep can lead to serious health concerns among millennials. The film is a very fresh lens to view the problem.”
CREDITS
Agency
Created by: Ogilvy, Bangalore
Chief Creative Officer, Ogilvy India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Kumar Nayak
Chief Creative Officer, Ogilvy South: Mahesh Gharat & Kiran Anthony
GCD & Script writer: Nilesh Kulkarni
Managing Partner, South: Tithi Ghosh
Vice President: Akshatha Poojari
Account Management: Anukriti Som, Arpita Sarkar
Head of Strategic Planning, Ogilvy South: Easo John
Vice President, Planning: Siddharth Mohanty
Production House: Melting Clock
Exec Producer: Vasudha Rungta
Director: Kritika Shekhar
Cast: Priyal Gupta
