BANGKOK, THAILAND – Two of Thailand’s mainstream banks, TMB Bank and Thanachart Bank, have merged to become TMBThanachart Bank (ttb) and have announced the launch of their refreshed brand identity. The merger was designed to bolster their banking and financial service offerings to customers, with a united purpose to improve Thai’s financial well-being.
TMB Bank was known for bringing dynamic, innovative financial solutions to their customers, whilst Thanachart Bank was well known for their service culture with a strong emphasis on customer relationships and sustainability. Together their values combine to complement each other, bringing the best of both worlds to their customers.
Kanchana Rojvatunyu, Chief Marketing Officer at TMBThanachart Bank: “Our mission is to help people achieve better financial well-being that enables our customers to reach financial freedom and achieve their life goals.”
The brand slogan, ‘Make REAL Change’, signifies the banks objective to make a positive impact on people’s lives, providing the right solutions to help customers save, invest and spend smarter and eventually, support them to achieve financial stability.
Prachawan Ketavan, Director of Strategic Planning at Superunion Thailand said: “As the financial landscape in Thailand continues to evolve, we’re proud to have worked with ttb at such a pivotal point in their history. The brand is fresh and dynamic and reflects both their ambitions and what their customers deserve. Their belief in technology to support human progress is truly inspiring, and we’re excited to see the impact that they will make in the lives of their customers.”
Prachawan Ketavan adds: “The new identity reflects the purpose-driven mission behind the bank, and their passion to truly help their customers. It is approachable and tells a story of forming connections, taking a journey, and making progress towards their financial goals. Colour was very important to both banks, so we maintained this element but refreshed them with brighter tones, providing a balance of stability and dynamism which also reflects the nature of the new business. The connected letters of the logo are fresh, approachable, and fit for the next digital era of banking in Thailand.”
Dan Ellis, Managing Creative Director at Superunion, also adds: “What is crucial is designing the foundations of a brand for the future. We created the logo and all foundational assets of the brand with a process we call Dimensional Branding. We think about every dimension of the brand, how would it feel, sound, move, speak, respond, interact and importantly stand out in the hearts and minds of Thai’s”
To find out more about ttb visit: www.ttbbank.com
CREDITS
Dan Ellis – Managing Creative Director
Prachawan Ketavan – Senior Strategy Director
Bonita Wu – Senior Strategist
Kraitip Sivakriskul – Business Director
Chayapong Suwannoi – Client Manager
Phongsatorn Cholitkul – Design Director
Urasa Navanugraha – Senior Designer
Pete Tong – Senior Designer
Conner Reddy – Digital Designer
John Kittithat – Film Director
Songmue Production House
Montage Studio Bangkok
Hogarth
