BANGKOK, THAILAND — Downy, a brand of fabric softener produced by Procter & Gamble, understands how summer can be such a hectic season for the people in Thailand. With this in mind, they partnered with Leo Burnett Thailand to release a new campaign, titled “The Coolest Rescue.”
The three films present the opportunity to let you experience the cool and refreshing scent of Downy Expert Summer Cool. To stand out among the clutter of fabric softener advertisements, Leo Burnett made use of strong visualisations for Downy’s new product and its benefits.
For the campaign, they created a total of three iVDOs that visualise how Thailand Summer’s heat can turn you into something you don’t want to be.
With the right insight, Thai humour, and strong execution of product benefits, Downy Expert Summer Cool aims to be the only solution for every summer!
CREDITS
Campaign Name: The Coolest Rescue
Title: My Dear / The Bus / Bingsu
Client: P&G Thailand
Product/Service: Downy
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Sirin Wannavalee
Creative Group Head: Nonthaporn Ketmanee
Art Director: Nonthaporn Ketmanee, Sompat Trisadikun
Copywriter: Narisapongse Rakwattananont
General Manager: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Account Director: Pansea Tevavichulada
Account Executive: Banthita Ratanopas
Agency Producer: Karnjanee Praphapat
Strategic Planner: Chulanee Sirisaengtaksin
Project Manager: Sunee Chansuksurachode
Production Company: Tongta Film Company Limited
Film Director: Phalat Romcai
Executive Producer: Sucheera Kaewngam
Production Producer: Suteera Pummaneekorn
D.O.P: Abhisit Prasongsup
Assistant Director: Vivisn Jarupattanasirikul
Production Manager: Kawita Nunthakunatip
Art: Vicha Visedsang
Prop: Sivadach Dacha
Mock up: Jirawat pakdeehun
Wardrobe: Doungkamon Wimon
Casting: Naroupat Pintakhum
Make up & Hair Stylist: Pinraya Pramual
Sync Sound: Worawut Bunsarn
Editor: Yiemyut Tungsomworapongs
Colorist: Narin Bovornrattanapran
Flame Artist: Narin Bovornrattanapran
Post Producer: Asama Sumalee
Sound Studio: Banana Studio
Sound Engineer: Putthipat Sangwanphet
