SINGAPORE – SNICKERS®, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley, has launched an interesting campaign to express gratitude for the incredible work being done by essential workers against all odds.
In line with its efforts to constantly innovate, SNICKERS® has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their brave warriors. The campaign stems from the thought that a small gesture can go a long way, especially for our everyday heroes.
From doctors, nurses and policemen to vegetable vendors, grocery shopkeepers and factory workers – there is no shortage of heroes. To express gratitude and show recognition for their immense hard work, SNICKERS® has introduced “Acknowledge Your Heroes”.
The campaign aims to express gratitude with a simple message – “To Those Who Keep Us Going, Send A Free SNICKERS® To Keep Them Going”. With “Acknowledge Your Heroes”, SNICKERS® invites consumers to nominate a friend, family member or neighbor who deserves a SNICKERS® bar for their contribution to making lives of other people easier during the pandemic. This nomination can be completed by filling this form. On being nominated, the nominee shall receive a personalized digital ‘Thank You’ message at the back of SNICKERS® pack along with a free SNICKERS®.
Talking about the launch of the campaign, Mr. Yogesh Tewari, marketing director, Mars Wrigley, said “We are grateful to each and every individual who has been at the forefront of the current crisis and is ensuring that we stay safe and have access to essential goods and services. They are the real heroes and their tireless spirits in these difficult times is commendable. With this campaign, we hope to encourage our consumers to join hands with us to recognize the efforts of these brave warriors and offer a token of heartfelt appreciation and gratitude.”
As the world continues to tackle the difficult times, the frontline warriors with their undeterred determination and perseverance have become a source of inspiration for generations to come. Highlighting and recognizing their efforts, SNICKERS® has curated a film featuring the younger generation aspiring to grow up to become doctors, nurses, and policemen. The film celebrates all COVID19 warriors, who have redefined heroism for the youth.
Talking about the campaign Akashneel Dasgupta, chief creative officer, BBDO Worldwide (Gurugram) said, “Growing up, one’s ambitions are uncomplicated, to be a doctor or a policeman. To those innocent minds they are the true heroes of society. And what we have seen in the last 3 months has just vindicated that fact. No wonder the youth always earmarked them as their idols. SNICKERS® joins many other brands in saluting these true warriors and gives everyone an opportunity to show their gratitude by sending out a SNICKERS®. Because heroes should never go hungry.”
Throwing further light on the campaign Nikhil Mahajan, chief growth officer & general manager, BBDO Worldwide (Gurugram) said “Snickers has always been a people first brand and it reflects in the various pack innovations done in the past. Whether it’s exam time or simply identifying the hunger trait in our consumer, our packs have become a way for people to communicate with each other. We wanted to continue that engagement and this time it works as a tool for our consumers to recognize and express gratitude for the all heroic acts done by essential workers.”
