Buenos Aires, Argentina – In a creation by Graphene/IPG, the company inverts “Together, Further” to encourage people to stay home due to the preventive measures implemented in the region.
After announcing several actions to support society, LATAM Airlines launches its new corporate campaign, reinforcing the importance of social isolation at this time. With an emotional and hopeful tone, the piece of work has as its key message “we are further from each other. But together for something much greater” and asks to the passenger to stay home, looking at the horizon from their balconies, yards, gardens or windows, while the airline goes on with actions such as taking the health professionals to regions where they are needed or to transport families abroad back their homes.
At the end of the message, the company highlights its commitment and inverts the signature from “Together, Further” to “Further, together”, stressing the need of physical isolation, but supportive at a so delicate time. The creation is by Graphene, customized team of talent and resources which is part of Interpublic Group (IPG), and led by agencies such as McCann Worldgroup and Mediabrands.
The campaign is part of the landing page of LATAM created especially to broadcast information of Covid-19, and it has also a 100% digital media strategy.
CREDITS
VP Creativity: Chavo D’Emilio
CCO: José Ignacio Solari
CD: Leonardo Chiesi, Daniella Reis
VP Business Leader Corporate: Pablo Sommer
Business Leader Brasil: Ricardo Munhoz
CX Lead: Lucas Baranzelli
Activation Leader: Jeanini Pedroso
Project Manager: Sebastian Arroyo, Dayan Ross
Audiovisual Production company: Cinemagica
Excutive Producer: Isabel Arriagada
Director: Nico Ureta
Vice President of LATAM clients: Paulo Miranda
LATAM Senior Marketing Manager: Alexandra Vila y Sabrina Goncalvez (BR)
