MUMBAI, INDIA — Nutralite, having recently entered the dairy segment with their DoodhShakti Probiotic Butter Spread and Pure Ghee leveraged World Milk Day to launch a special #MadeWithMilk campaign.
The campaign showcases how everything unique and amazing is #MadeWithMilk, just like their DoodhShakti range of products.
Conceptualized by Tonic Worldwide, the campaign has been launched through a rap song, voiced by a kid rapper who speaks in their language. While the video celebrates the importance of milk in a fun and exciting manner, it emphasizes how everyone, from their favourite cartoon character to favourite athletes are #MadeWithMilk. Hence, conveying that anything that is made with milk is fun, electrifying and is simply the best.
The campaign has been released across the brand’s social media handles.
