PARIS, FRANCE – For more than 100 years, Citroën has created vehicles that are as unconventional as they are iconic, such as Traction, 2CV, or even Type H, making mobility accessible to as many people as possible. In 2020, with Ami -100 percent ëlectric, Citroën is unlocking urban mobility for everyone.
Citroën, inspired by innovation and unexpected solutions, has once again adapted to the market with its new Parisian car-sharing offer, operated by Free2Move.
Citroën and Free2Move, in partnership with Traction (BETC group), launched«Ami❤️Paris»on August 24, 2020, providing Parisians with a fleet of vehicles unlike any other. This unique campaign gives Parisians the opportunity to discover Ami in a different way.
The concept of «Ami❤️Paris»was inspired by the Parisian way of life, designed for its city and its colourful inhabitants. We tend to see Paris as a single, homogeneous city, made of large Hausmananian Boulevards, especially if you don’t live in Paris. Actually, it’s only when abroad that they call themselves “Parisians”. In reality, they define themselves by their neighbourhood.
Pigalle, Montmartre, Belleville, Saint-Germain des Prés, the Marais… So that each of our Amicars becomes as iconic as the Parisians, each model has been dressed in the colours of one of the 20 iconic districts of the capital, with inspiration from stories and anecdotes from real Parisians.And who better to tell this story than them?
The launch is accompanied by a 100 percent Parisian geolocated social media campaign, made up of digital mini-films highlighting the stories of Parisians who participated in the development of the designs.The vehicles were unveiled on August 24 at an event held at Cercle Le Brun in the 5th arrondissement. They will be available for car-sharing in the streets of Paris very soon.
Credits:
BRAND: Citroën
PRODUCT: Citroën Ami -100% ëlectric
CAMPAIGN: Ami❤️Paris
BRANDMANAGEMENT: Arnaud Belloni, Bruno Gisquet Sylvain Peraldi, Amélie De Chabannes
AGENCY: TRACTION/BETC
AGENCY MANAGEMENT: Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Chloé Pirajean, Aude Devaux, Thomas Jaffeux
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTOR: Nicolas Lautier
ASSOCIATE CREATIVE DIRECTORDavid Derouet
COPYWRITER: Stephan Schwarz
ART DIRECTORS: Jacques Decazes, Moritz Maus, Les Graphiquants
ASSISTANT ART DIRECTORS: Melissa Hofman, Alice Resseguier, Arthur Pelissier, Dylan Legrand
TRAFFIC: Nina DeWet, Celia Chiarotto-Dafi
CREATIVE PRODUCER: Caroline Petrucelli
ASSISTANTTV PRODUCER: Manon Poudens
STRATEGIC PLANNER: Philippe Martin-Davies
PRODUCTION COMPANY: SOLDATS.TV
DIRECTOR: Jules Renault
LINE PRODUCER: Pierre Cazenave
PRODUCTION MANAGER: Charlotte Giral
INFLUENCE/SOCIAL MEDIA: BETC Digital, Mathilde Draeger, Claire Nascimbeni, Loubna Harifi
PRINT STUDIO: Bullprint
SOUND STUDIO: Start Rec
SOUNDTRACK: «Afe» Mokado
1st AIRDATE: 24, August 2020
DURATION: 1 Year
TERRITORY: France
ACTORS: Francis Bonneau, Maria Romualdo, Martine Fabregue, Danny Leveau, David Twose
MEDIA PLAN: WEB / PR
