Citroën is a « human centric » brand, putting people at the heart of their strategy, as told through their signature « Inspired by you ».
The #BornAndré campaign is simple : if a child born on the 4th of June 2019 is given the name André, Andrew or Andrea (with local adaptations for the 3 markets its launching in – France, UK and Italy), she or he can compete for a unique gift: a Citroën C3 Origins. A new car for a new life!
On top of that, this C3 is unique, with a replica of André Citroën’s signature written on the side of it and of course it aso comes with a personalized baby seat for the little winner!
The campaign launches on social networks today, on the 4th of June, in the UK, France and Italy, in the shape of a series of stories.
The Citroën Community Management team will also mobilize in their quest to go and search for the little Andy’s. Three countries, three babies and three brand new cars J
In France, the eligible names are André and Andrée; André and Andrea in Italy and André, Andrew and Andrea in the UK.
Check out the campaign on the Citroën Instagram:
https://www.instagram.com/citroen/
CREDITS
Client: Citroën
Title: #Bornandré
Version: 9/16, Stories Instagram
Media: Instagram & Facebook
Client Management: Arnaud Belloni
- Claudine Borel
- Stephane Barbat
- Annejela Royoux
Agency: Traction/BETC
Agency Management: Bertille Toledano
- Hugues Reboul
- Julien Grimaldi
- Emmanuelle Woehrel
- Anyce Nedir
- Pierre-jean Fardin
- Fadoua Lebbar
- Romain Cialdella
- Monika Polese
Executive Creative Director: Stéphane Xiberras
Creative Director: Nicolas Lautier
Art Director: Jacques Decazes
Copywriter: Stephan Schwarz
Assistant Art Director: Melissa Hofman
Creative Producer: Caroline Petrucelli
Tv Producer: Alexandra Kolasinski
Trafic: Nathalie Sanseigne
Production: L’ensemble
Director: Raphael Aupy
Producer: Benjamin Przespolewski
Chief Operator:- Sacha Bozino
1st Direction Assistant: Florent Tassin
Music: “Ta Doum”
Group: Dim Sum
Authors / Composer: Romain Pascal
Publishing: Soundress
Supervisor: Start-rec
Country: France
Post Production: L’ensemble
