Campaign SpotlightPress Release

Campaign Spotlight: TRESemme introduces House of Salon featuring Sarah Lahbati, Laureen Uy, and Rei Germar

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MANILA, PHILIPPINES — The ultimate standard in hair beauty usually comes after a trip to the salon. However, these days, salon visits are few and far between.

Thankfully, professional hair care brand TRESemme is here to help. The haircare brand trusted by discerning salon-seekers everywhere is collaborating with the who’s who in style to create the TRESemme House of Salon, the definitive home for salon-gorgeous hairstyles.

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TRESemme released a special preview showcasing Sarah Lahbati, Laureen Uy, and Rei Germar rocking their three distinct looks. Every frame is shot in bright, bold tones reminiscent of high-fashion editorials.

Sarah Lahbati headlines the first part of the film. Her looks for everyday salon-gorgeous hair were used in conjunction with TRESemme Keratin Smooth Shampoo and Serum Conditioner.

Following next is Laureen Uy, celebrating vibrant colored hair, all made possible with the help of TRESemme’s NEW Pro-Color Series, which comes in 2 variants: Blonde Brilliance for bleached and blonde hair and Color Radiance for bright or darker-colored hair.

The final ambassador is Rei Germar, inspiring those who often do heat or intense styling to protect and repair hair bonds with the aid of TRESemme’s NEW Salon Strength Shampoo and Serum Conditioner.

These three style mavens were tasked to be creative directors and were assigned to produce one look book each, showcasing how each TRESemmé variant can be transformed and visualized into different looks and hairstyles. Fellow trendsetters and industry hairstylists were tapped into making their vision come to life. Expect more to come in the next few weeks.

The TRESemme House of Salon was launched last June 01, 2022.

To learn more about salon-gorgeous looks and how to achieve them, visit https://www.facebook.com/TRESemmePH. TRESemmé Keratin Smooth, Pro-Color Series, and Salon Strength are available in all Watsons stores nationwide and on Lazada, Shopee, and U-Store.

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