JAKARTA, INDONESIA – With technology and innovation playing an integral role in our everyday lives, and the world moving towards digital first initiatives, it is becoming increasingly difficult to imagine life without the ‘digital space’ in the 21st century. But with increased digitization there is also a spike in online abuse when it comes to women. Truecaller has been on an unwavering journey since its inception, trying to help the community by building safe and efficient communication.
Using Truecaller has helped women across the world in blocking unwanted communication in regular life. Truecaller stands firmly against women’s harassment and strives to make communication safer and more efficient for everyone. It continues its endeavor to raise awareness against online harassment with the #ItsNotOk campaign for women, which started five years ago after doing in-depth research across 5 countries.
1 out of 5 women receive inappropriate calls & SMS in India. Most of these women either ignore or block them. But is this enough?
It’s time to rise up against harassment and #CallItOut because #ItsNotOK.
Join @truecaller_in and @CNNnews18's fight against harassment.
Stay tuned. pic.twitter.com/ued9oM66OXSponsor— Truecaller (@Truecaller) February 28, 2022
Keeping in tandem with the global needs of cyber safety and acknowledging the importance of cyber hygiene, Truecaller is taking a step forward, this year by initiating a new leg to the existing campaign encouraging women to raise their voices and fight back the phone/sms harassment with #ItsNotOk – #CallitOut. The campaign aims to challenge the current scenario of normalizing harassment and stands in support of women in their hour of need.
Alan Mamedi, CEO and Co-Founder Truecaller said, “Truecaller strongly opposes all forms of harassment against women, including online abuse. A majority of unwanted calls and messages that make up sexual harassment or scams come from unknown numbers. For this reason, we at Truecaller constantly strive to make communication channels more secure and efficient. Our application helps identify who is trying to contact you and with the help of the community, also helps find out what their intentions are. It is our commitment to protect all Truecaller users from frauds, scams and harassment. The #ItsNotOk campaign by Truecaller aims to raise awareness about women’s harassment that occurs through mobile phones and protect women from unwanted communication or harassment. We strongly urge women who encounter such situations through their cellphones to step up, block and report their harassers in order to protect the wider community.”
#CallItOut because #ItsNotOK!
Join the Insta live session tomorrow 12:30pm IST. https://t.co/bPhNplmVyO
— Truecaller (@Truecaller) March 7, 2022
#ItsNotOk – CallitOut campaign aims to safeguard women from any kind of phone harassment and encourage them to speak up. Over the years, we have witnessed a remarkably high number of women face harassment in one form or the other daily with women getting inappropriate texts & calls as harassment. Today, women make up nearly 50% of the population and it is critical to bring about this change and make a shift towards calling out and talking about harassment and action on this issue. With the same in mind, we have taken our campaign further to #ItsNotOk – CallItOut to encourage women to speak out and take relevant actions against it.
In line with the latest data reported by National Commission on Violence against Women (Komnas Perempuan), the gender-based violence cases against women reportedly increased by 50% in 2021 compared to the previous year.
Women and personal safety are an important subject for Truecaller and the brand will continue to drive these initiatives with the aim to bring about a positive change and be the first line of defense to fight online harassment.
