LONDON – Tesco has launched its 2018 Christmas campaign with the first in a suite of TV adverts airing on ITV One on Tuesday evening (Tuesday 6 November). The ‘However you do Christmas, everyone’s welcome at Tesco’ campaign, created by BBH London, celebrates the many debates, rituals and routines that make Christmas what it is for people up and down the country.
Building on the success of last year’s adverts, the new campaign shows a number of families and friends uniting and embarking on the most established of seasonal get-togethers – and debating our traditional differences. Each point of view is delivered from a different person in a different household, making up one continuous debate.
The campaign, which uses a composed version of Fleetwood Mac’s hit, ‘Go Your Own Way’, will run throughout November and December, setting up the idea of “However you do Christmas”. Exploring how different people celebrate Christmas, there is a special focus on how the nation enjoys food and drink, from the main Christmas dinner to desserts and Christmas tipples. The adverts showcase a selection of Tesco’s Christmas offering including Tesco Finest Free Range Turkey, Tesco Finest Belgian Chocolate & Caramel Trees and Tesco Finest Premier Cru Champagne.
Whether you’re in the 66% of people who go for sprouts, the 38% who love a Yorkshire pud or maybe you’re in the 8% who add ketchup to their Christmas Dinner. The campaign shows that however you do Christmas, Tesco has got it covered with quality food and drink throughout the season, whatever your budget.
Alessandra Bellini, Tesco Chief Customer Officer said:
“We know our customers each have their own Christmas traditions to help them celebrate. Whether it’s choosing turkey or goose, a full vegetarian or vegan option or having Yorkshire puddings with Christmas dinner, this year our campaign celebrates the festive favourites and little quirks that make Christmas so special.
We want our customers to know that however they do Christmas, and no matter what they need, Tesco can help.”
Tom Drew, BBH Creative Director on Tesco said:
“Tesco can truly tell the story of the nation’s Christmas and how brilliantly diverse it is. There’s no wrong way to do Christmas.”
The first of Tesco’s TV adverts, directed by comedy director Randy Krallman and produced by Smuggler, can be seen here and in cinemas nationwide. The campaign is supported by print and OOH, shot by photographer Myles New as well as social, digital, radio and in-store assets. The media planning and buying was handled by MediaCom UK.
Film Credits:
Client name and title: Emma Botton – UK Marketing Communications Director,
Ben Sherburn – Head of Campaign, Emma Brannon – Campaign Manager, William Botterill – Campaign Manager, Maria Coyle – Campaign Assistant, Zara Heal – Campaign Assistant.
BBH Creative Team: Alex Sattlecker & Linda Weitgasser & Psembi Kinstan
BBH Creative Director: Tom Drew
BBH Head of Art: Daryl Corps
BBH Strategy Director: Simon Gregory
BBH Managing Director: Karen Martin
BBH Business Lead: Samantha McLeod
BBH Senior Account Director: James Rice
BBH Account Director: Josephine Kiernan
BBH Strategist: Lucy Moody & Flo Robertson
BBH Account Executive: Elliot Falconer
BBH Producer: Nicole Southey
BBH Assistant Producer: Fatima Kried
BBH Assistant Producer: Rory Reames
BBH Business Affairs: Aimee Head
Production Company: Smuggler
Director: Randy Krallman
Producer: Gustav Geldenhuys
DoP: Erik Wilson
Production Manager: Jacqui Pringle
Production Co-ordintor: Emily Meyjes
Cast Co-ordinator: Kelly Brown
Casting Director: Ali Fearnley
Location Manager: Martin Wady
Editor/Editing House: Tim Thornton-Allan / Marshall Street
Post Production: The Mill
Sound: Factory / Jon Clarke
Music Production Company: SIREN
Music Arrangement: Alex Baranowski
Music Producer: Sean Craigie-Atherton / Josh Gibbard
Music Supervision: The Most Radicalist Black Sheep Music
Print Credits:
Client name and title: Emma Botton – UK Marketing Communications Director,
Ben Sherburn – Head of Campaign, William Botterill – Campaign Manager, Zara Heal – Campaign Assistant.
Photographer: Myles New
Photographer’s Agent: Rare by Trayler
Typographer: Oli Frape
BBH Producers: Rachel Wickham & Sarah Tooley
BBH Assistant Producers: Mercedes Januszczak & Tom Burns
BBH Head of Design: Rob Wilson
BBH Designer: Kylie McLean
BBH Creative Director: Tom Drew
BBH Head of Art: Uche Ezugwu
BBH Creative Team: Richard Prentice & David Adamson
BBH Strategists: Lucy Moody & Flo Robertson
BBH Strategy Director: Simon Gregory
BBH Managing Director: Karen Martin
BBH Business Lead: Samantha McLeod
BBH Senior Account Director: James Rice
BBH Account Director: Josephine Kiernan
BBH Account Managers: Charlotte Woods & Tabitha Merritt
BBH Account Executive: Elliot Falconer
Social credits:
Client name and title: Emma Botton – UK Marketing Communications Director, Alastair Berry – Head of Content, Megan Ash – Lead Seasonal Content Manager, William Botterill – Lead Campaign Manager for Seasonal
Edit House – Black Sheep Studios
Editor – Will Brown
Animation – Chris Egglestone
BBH Creative Director: Tom Drew
BBH Head of Art: Uche Ezugwu
BBH Creative Team: Josh Croston & Danill Liakh
BBH Account Director: Andrew Wright
BBH Account Manager: Charlotte Woods
BBH Account Executive: Elliot Falconer
BBH Strategy Director: Simon Gregory
BBH Strategists: Lucy Moody & Flo Robertson
BBH Producer: Richard Atkins
BBH Assistant Producer: Fatima Kried
BBH Editorial: James McComb
