TOKYO, JAPAN — It is a widely considered theory that couples in long-term relationships are so familiar with each other that they can identify their partner blindfolded, just by touching their hand.
A new social and online campaign to highlight the softness of SKYN Condoms, ‘Soft Love, Brings Us Closer’ by UltraSuperNew Tokyo, uses the incredible power of long-term intimacy to demonstrate that couples can do just that: recognize their partner’s hand, blindfolded.
https://www.youtube.com/watch?v=yRNGKESyHWQ
The theory was put to the test by blindfolding five couples and capturing their results and reactions in a touching cinematic-style film.
And the result? All five women identified their partners correctly, with only two out of five of the men choosing their right partner!
Marc Wesseling, co-founder and CEO of UltraSuperNew said: “It is essential to respect cultural sensitivities when creating effective brand campaigns for our clients. With ‘Soft Love, Brings us Closer’ we wanted to create a sophisticated, emotional, and engaging piece of work which will resonate with our target audience, but which respects the Japanese culture at the same time.”
CREDITS
Client: SKYN
Agency: UltraSuperNew
Creative Director: Yousuke Ozawa
Art Director: Rebbecca Chen
Copywriter: Nobuaki Nogamoto
Copywriter: Ryo Motooka
Producer: Daiki Shimizu
Web Producer: Mana Shigeki
