THE PHILIPPINES, JULY 2, 2012: A strategic partnership between Aspac Advertising and IdeasXMachina (IXM) has been forged as IXM chief executive officer Third Domingo take on the roles of executive creative director of Aspac and chief creative of the Aspac-IXM partnership. This alliance follows the recent appointment of Angel Antonio as president and general manager with Miguel Ramos moving on as chairman of Aspac.
This alliance expands Aspac’s creative resources and IXM’s service capability; both in co-creating co-powered integrated brand campaigns.
Current Independent Agency of the Year, Aspac, aims to be a larger player in the industry, redefining how a communications company can help grow brands, and positively impact Client’s business performance.
As to what is to be expected on this alliance, Antonio comments: "Aspac, a long-time industry player with proven strength in strategic brand management, now partnered with IXM, a dynamic creative powerhouse can only mean an exciting thing to watch out for."
"Third is to lead a fast, driven team that will push Aspac’s creatives by bringing to life Aspac’s Incitement Philosophy and IXM’s Creative Engineering platform, creating momentum that incites people to action."
Before establishing IXM, Domingo has had extensive experience in the industry working for McCann, TBWA\Santiago Mangada Puno, and Publicis JimenezBasic, where he was one of the youngest creative directors in the country and Asia Pacific. In 2009, after less than a 10-year employee-career, Domingo decided to put up IXM.
"Clients are searching for new communication models and are demanding agencies to be nimble and adaptive in a convergent media and business environment. Aspac is here to shake things up, and make our mark by challenging the current processes of advertising, evolving our model into one that meets the future needs of clients,” shares Ramos. “Aspac has always been innovative and forward-thinking. We look forward to Angel and Third’s leadership to build on our past successes and to take Aspac to the next level."
