MANILA, PHILIPPINES — Union Bank of the Philippines brings Dante Alighieri’s Divine Comedy to life in its newest film, “Heaven,” in an effort to make Filipinos see the light and help them bank differently.
Now up on UB’s YouTube, Facebook, and Instagram, the film is a follow-up to last year’s big brand relaunch video that saw Filipinos throwing papers in the air and flipping tables as they released extreme joy in finally discovering a different way to bank with UnionBank.
With “Heaven,” Virgil takes Dante and the viewers on a tour to see those who still choose to suffer with traditional banking. Director Marius Talampas captures the hassles that a lot of Filipinos experience in tongue-in-cheek, parodic humor. The film’s story is set in a world of traditional banking, which is brought to life by production designer Whammy Alcazaren.
“At UnionBank, we believe in putting the customers first, even if this means challenging norms,” UnionBank’s First Vice President and Digital Marketing Head Tin Siapno shares. “This bold view translates to the way we want to communicate our products and services. We want to make the viewers open their eyes to the reality that they don’t have to suffer from bad banking, that there’s a better bank out there, UnionBank.”
FCB Manila’s Chief Executive Officer Lizette Santos adds, “We realized that there are some banking pains and hassles that we just accept for fact. It turns out, these pains are self-inflicted because we discover that there’s a better way to bank.”
On the creation of the story, Creative Director Rab Evangelista puts it simply: “Inspiration can come from anywhere, even from hell.”
CREDITS:
CLIENTS
President and CEO: Edwin R. Bautista
Executive Vice President, Chief Customer Experience Officer, and Chief Digital Channels Officer: Ana Maria A. Delgado
First Vice President and Digital Marketing Head: Christine V. Siapno
Marketing Consultant: Carol Lozano
AGENCY
Chief Creative Officer and Co-Chief Operating Officer: Jake Tesoro
Creative Team: Rab Evangelista, Jelena Fajardo, Meloi Cortez
Chief Strategy Officer and Chief Executive Officer: Lizette Santos
Strategic Planner: Jam Jimenez and Jolo Inocencio
Client Services Directors: Rice Simpao and Gian Recalde
Business Unit Director: Jean Gregorio
Associate Business Unit Director: Igie Javid
Account Director: Lios Amarille
PRODUCTION
Director: Marius Talampas
Executive Producer: Lace Lacap
Producer: Sonny Cruz
Line Producer: Mara Bernardo
Post Producer: Neil Mendoza
Lead Animator/Post House: Inhouse
Offline Editor: Alvin Chan
Online Editor: Niccolo Anacleto
Online Artists: Jeremiah Gem Garcia and Rosario Revuelta
Colorist: Barebones c/o Aurie Anden
