THE PHILIPPINES, SEPTEMBER 21, 2012 – Euro RSCG Manila has changed its corporate name to Havas Worldwide Manila (HWWM) while sister PR agency Agatep Associates is now called Havas PR Agatep (HPRA) to conform with the global rebranding of mother company Euro RSCG Worldwide.
Using digital, social media and traditional media platforms, both agencies are now working together in synergy to provide clients with one-stop-shop advertising, public relations, marketing services, crisis management and other strategic message delivery systems.
The rebranding integrates the organization’s creative, media and digital services to reinforce its position as the most integrated of all the major communication holding companies. Euro RSCG Worldwide, now Havas Worldwide, has 316 offices in 75 countries.
In the Philippines, Havas Worldwide Manila will continue to be headed by managing director and chief creative officer, Norman Agatep. Among the brands handled by HWWM are Cobra energy drink, Colt 45 and Beer na Beer of Asia Brewery; Claritin, Drixine, Tinactin and Coppertone of MSD; Lysol, Gaviscon, Strepsils, Mortein and Veet of Reckitt Benckiser, as well as Intel and Hersheys.
Havas Worldwide Manila was the first local agency to offer digital services. The company co-founded the Internet & Mobile Marketing Association of the Philippines (IMMAP) and is presently represented in the board of directors of the Association of Accredited Advertising Agencies (AAAAP). HWWM won for the Department of Tourism (DOT) the first digital Bronze Anvil Award of the Public Relations Society of the Philippines with its "Happy Slip Blogs" entry.
Audrey General will remain as managing director and chief operations officer of Havas PR Agatep. Some of the clients of HPRA are Chevron Geothermal, National Geographic Channel, PSBank, Cebuana Lhuillier, Tao Corporation, TriDharma (Kopiko,Energen), Health Solutions, New MarketLink, SN Aboitiz Power, RP Energy (Meralco PowerGen), Asian Hospital & Medical Center, Foot Action International, Canon Marketing Phils, Filminera Resources, Spain Tourism Board, Kohl Industries, ProFriends, Sitel, Giordano, Celestial Tiger Entertainment and PGA Cars.
“We welcome the rebranding and integration of Euro RSCG Worldwide to Havas Worldwide.. This will strengthen our position as the most agile and entrepreneurial communications network, ready to adapt to the ever-changing media landscape. It will help us bring our clients to the Future First,” said Charlie Agatep, group chairman of Havas Worldwide Manila and Havas PR Agatep
