MUMBAI, INDIA — This festive season, Walkaroo, a leading Indian fashion footwear brand, has launched this integrated marketing campaign, “Walk More. Restless”, to reinforce its consumer connect. Starting October 12th, Walkaroo will release six films, featuring Bollywood actor and superstar, Aamir Khan. The actor will be seen in 6 different avatars in this campaign series.
Through interesting and engaging storytelling, the brand weaves its brand ambassador Aamir Khan in 6 different characters. The films aim to create brand awareness amongst consumers and encourage people to explore the modern, comfortable, and durable, range of footwear designed for young consumers, who seek comfort and style at an affordable price.
Conceptualised & executed by Havas Creative Group India, the campaign includes six light-hearted films showcasing Aamir Khan playing different avatars, such as Private detective, Career Counsellor, Principal, CBI, Doctor, and Grandfather in each version of the film. The idea was to exhibit the variety of choices that Walkaroo offers to its consumers, using fun and humour.
Commenting on the campaign, VKC Noushad, Managing Director, Walkaroo International Pvt Ltd said, “We are excited to launch this fresh campaign with Aamir khan. The campaign marries the constantly changing shades of Aamir Khan with the trendy and wide variety offered by Walkaroo, which includes 1000+ designs across Gents, Ladies and Kids categories.”
Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said, “Today’s generation is always on their toes, forever moving, restless and edgy. For them, discontentment is the only form of contentment. We have conceptualised the films keeping in mind the young consumers, who are eager to try something new and are not afraid of experiments.”
He further added, “The film encourages people to keep walking, and never let anything come between their aspirations and dreams. Through the creative interpretation, we have taken the brand thought of Be Restless literally and translated it into various situations that allowed us to showcase the variety and durability of the brand.”
The integrated campaign will be rolled out across television and social media channels.
