COPENHAGEN, DENMARK – Danish streaming service provider WAOO just launched a new channel with beautiful and relaxing content. Not for us humans but for man’s best friend. Our dogs.
Case study: A NEW YEARS TAIL
Unfortunately most dogs suffer during the annual celebration of New Year’s eve because of fireworks. In fact, dogs experience the use of fireworks as being in a warzone. The loud, frequent noises makes dogs stressed out, anxious and can in some cases traumatize our best friends.
To help it’s subscribers and anyone else WAOO worked with experts to create 10 hours of content optimized visually and sound wise for dogs to relax. The content is distributed via a dedicated streaming channel and is also made available for free on Youtube.
WAOO 10 hours film:
Credits
Creative agency: Worth Your While
ECD: Lukas Lund
ECD: Thomas Ilum
Client Service Director: Brian Schøler
Network: by The Network
Film director: Theo Bat Schandorff
Production Company: Plotworks.dk
Client: WAOO
PR: Fuse Communication
