Campaign Spotlight: WEBTOON rides the quarantine baking trend with a new campaign for its “Cursed Princess Club” series

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CALIFORNIA, USA — WEBTOON launches the 2nd installment of its, “Stories to Obsess Over,” series shot remotely with Fred & Farid Los Angeles during continued Safer at Home restrictions.

In this episode the selected title is, Cursed Princess Club, featuring Kimkio Glenn portraying a modern, empowered take on what it means to be a storybook princess. Creative will be featured across digital and social media introducing new fans to WEBTOON’s diverse platform offering.

CURSED PRINCESS CLUB starring Kimiko Glenn (Trailer 1) | WEBTOON

 

WEBTOON™ has become a cultural and global phenomenon, pioneering the distribution and consumption of web-based comics. With an average of 64+ million monthly active users, 16.5+ million of whom read daily, more people consume WEBTOON series than watch most television shows.

WEBTOON features a broad and diverse catalog of content from all over the world — including romance, thriller, fantasy, comedy and more. Launched stateside in 2014, WEBTOON has thousands of creator-owned series with episodes updating daily.

BEHIND THE SCENES

WEBTOON ‘Freaking Romance’ - BTS Production

 

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CREDITS

Title of ad: “Quarantine Series: Cursed Princess Club”

Client: WEBTOON
CEO: Ken Kim
Product Management: Eunice Yooni Kim
Head of Content: David Lee
Marketing: Crystal Chan

Agency: Fred & Farid Los Angeles
Chief Creative Officers: Fred & Farid
Creative Director: Chelsea Steiger
Writer: Hilary Smith
Art Director: Jocelyn Lam
Business Director: Nathan Smith
Account Supervisor: Mariam Salcido
Agency Executive Producer: Amanda Van Caneghem
Agency Integrated Producer: Andy Caramanzana
Business Affairs: Jesse Sinkiewicz

Talent: Kimiko Glenn

Production Company: Ways & Means
Executive Producers: Lana Kim, Jett Steiger
Head of Production: Lauren Skillen
Director / DP: Kevin Phillips
Producer: Brandon Robinson
1st Assistant Director: Chad Nicholson
1st Assistant Camera: Matthew Sanderson
Remote Technical Supervisor: Dan Skinner
Gaffer: Justin Dickson
Production Designer: Megan Fenton
Stylist: Emilie Pereira
Location Sound: Colin Alexander
Script Supervisor: Martha Dame Cary
COVID Compliance Assistant: Christopher Lum
Editor: Sean Leonard
Color & VFX: Arsenal Creative
Colorist: Derek Hansen
Sound Design: Colin Alexander
Composer: Ali Helnwein
Motion Graphics: Stephen Pagano

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