OSLO, NORWAY — Norway’s recycling scheme for cans and bottles is the best in the world. In fact, the recycled material is used to make everything from headphones to electric cars, which is the premise of the new campaign by Infinitum, the Norwegian deposit system for refundable packaging.
In the main film, products fly away as people fail to recycle, illustrating that the act of recycling affects a wide range of things around us. The spot keeps a quirky balance between the realistic and absurd by seamlessly incorporation VFX and an off-key piano-driven soundtrack. It is directed by Marc Reisbig, produced by Bacon, and made with ANTI as an agency.
CREDITS:
Production Company: Bacon
Director: Marc Reisbig
Executive Producer: Magne Lyngner
Producer: Øystein Dyb
DOP: Daniel Voldheim
Production Manager: Vittoria Røkke
Post Producer: Eli Mari Sandal
Post Production Coordinator: Markus Tangre
Conform: Vebjørn Rakvaag
Colorist: Julien Alary
Sound Designer: Andreas Waag Martinsen
Music: Leland Music
Agency: ANTI
