Campaign Spotlight: When it comes to eCommerce, FRED & FARID New York thinks outside the box — literally

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NEW YORK, USA — When it comes to stocking your home bar, Rémy Martin 1738 is a staple… And now, it’s right at your fingertips. To demonstrate this, FRED & FARID New York wanted to rethink traditional eCommerce media and thought outside of the box… literally.

Remy Martin E-commerce Hijack

FRED & FARID New York hijacked Facebook and Instagram shoppable “Collection” ads, which allow users to swipe through products in-feed, while they view the video content. Breaking free of the ad unit itself is surprising, scroll-stopping and inviting to say the least. Cheers to that.

No more boundaries or red tape — every aspiring home-bartender can shop the entire Remy Martin collection with a few taps in their social feed. So, how can that be demonstrated within the confines of a traditional eCommerce ad? By breaking it, of course.


Title of the ad: Remy Martin E-commerce Hijack

Agency: FRED & FARID New York
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Agency supervisors: Amanda Hellman, Nader Nemati
Brand supervisors: Timothee Memmi
Associate Creative Director: Michael Hess
Copywriter: Emma Kolb
Executive Producer: Tennille Teague
Brand Strategist: Tim Polder
Production Company: Jane Studios
Director: Cole Schreiber

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