Remember the old cowboy whiskey flasks? Johnnie Walker just turned them into new fashion accessories.
“What had been created to be hidden, was recreated to be shown.” says the concept we can see in the spot. Flasks were originally created to be hidden in pockets. But nowadays, you don’t have to hide anything, especially what you drink.
So, CP+B Brazil came up with the idea of transforming these flasks into pieces of art, as part of the new campaign for the whisky brand “The more you push your boundaries, the more you taste out of life.” Johnnie ‘n’ Go is a limited-edition collection of whisky flasks, painted by artists from the new generation.
The 4 different designs in each flask are inspired by the flavors and sensations of Johnnie Walker Red Label and Johnnie Walker Black Label.
The illustrators Alan Berry and Marcelo Fiedler depicted the spicy and hot taste of Johnnie Walker Red Label. The artist Fernanda aka Fekiro and the tattoo artist Jotapê represented the smoked notes of Johnnie Walker Black Label.
“If the way we drink whisky is changing, Johnnie Walker will always lead this movement. The flasks were originally made to be hidden in pockets. The brand’s effort is to transform a vintage piece of whisky history into a fashion accessory to be displayed.” Says Marcelo Rizério, Creative Director at CP+B Brazil.
The flasks are being sold at thebar.com.br
