BENGALURU, INDIA — Wildermart launches in India on Earth Day with a hard-hitting digital launch campaign that aims to raise awareness about the current state of our planet, the impact of clean consumption and what we can do to be a part of the solution with the click of a button. The online grocery store aims to be a truly sustainable model that offers a conscious solution to help everyday consumption be clean, green and earth-friendly. Launched in Bangalore, with an offering of over 1000+ products across 30+ categories the brand aims to take this sustainable model to conscious consumers across the country within the next 3 years. The brand launched with Maneka Sanjay Gandhi – Member of the Lok Sabha, Animal Rights Activist and Environmentalist, making the first purchase on the portal today.
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Swaroop Mohan, Co-founder of Wildermart commented on the need of the hour, “We have two homes – the body and this planet. Over the past few decades, our individual health has been gradually declining with the health of our environment. The current covid situation makes it amply clear to everyone that everything is connected. We believe it is a problem of consumption. Advertising and corporates have sold a certain, unsustainable lifestyle to the people. And that is killing our planet and all the species, including us. A correction can only be achieved when we look for a wholistic solution for a better, cleaner consumption which doesn’t damage our bodies or the environment.”
Commenting on the launch, Maneka Sanjay Gandhi said, “The best way to preserve the Earth is with your pocket. Buy less, but whatever you buy, make it organic, chemical-free, plastic-free and good for the Earth.”
“Wildermart is a solution we have been looking for as consumers. It gives the convenience of any online grocery store whilst providing better quality products that are good for their health and the environment. Added to this, a consumer can now contribute to the solution by doing something they do every day – consume groceries. We find that empowering. And we hope that everyone will!” Shweta Thakur, Co-founder of Wildermart also added.
The team has earlier produced vegan festivals called Wilderfest in Bangalore and Delhi. The idea of providing a clean solution to consumption has been brewing for the last 3 years. Today, that has evolved to become a business built on the 3Ps of the Triple Bottom Line – People, Planet and Profit. They hope to lead the way for the entire industry. The Wildermart team will create a clean supply chain that delivers products packaged in an eco-friendly material through electric vehicles. While they will start with products that meet all the requirements, the team intends to encourage existing brands in the market to join the movement.
CREDITS:
Client: Wildermart
Agency: Graffiti Collaborative
