BANGKOK, THAILAND — To celebrate the 8th anniversary of its ecommerce app, Central Department Store, Thailand’s leading retail store, brings itself closer to its shoppers with its new campaign called “Shop It Your Way.” Developed by Thai creative agency Wolf BKK, the campaign, “Dear Valued Customer,” features an insightful branding film that truly understands eCommerce behaviors titled.
From shopping in one’s pajamas, in the comfort of their own commode, to actually hearing honest customer reviews, the ad brings humor as it shows unique customer journeys set in their department store.
With the innovations brought about by ecommerce platforms, consumers are now able to shop anywhere, anytime, even in their utmost private time.
CREDITS:
Client: Central App
Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Associate Creative Director: Pawares Vessukanmanukul
Art Director: Onanong Klaysuban, Botthawan Theeratrakul
Copywriter: Pandarie Somjit
Managing Director: Phannika Vongsayan
Business Director: Chonlatid Saenghiran
Account Manager: Thossaporn Kaewnurachadasorn, Benchawan Ngamjiradawong
Agency Producer: Chanapat Srabua
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn
