INDIA — This World Environment day, home-grown skincare and wellness brand WOW Skin Science launched a campaign #TrashYourSpam in a bid to fight digital pollution.
This is yet another significant step by the brand towards cementing their commitment to sustainability. Their products are renowned for being natural and eco-friendly right from packaging to product content. The campaign has been conceptualized and executed by integrated digital agency Tonic Worldwide.
Digital pollution is a big contributor to climate change. One of the main forms of digital pollution is called “dormant pollution,” created due to the storage of emails. All emails stored in a mailbox make many servers run uninterruptedly in data centers, contributing an additional 2 percent to the already rising CO2 emissions of the planet. The best-known example of this is email spam.
Keeping with the United Nations theme of “For Nature,” #TrashYourSpam encourages millennials to adopt a cleanliness drive to combat environment pollution by addressing digital pollution.
The campaign will kickstart on WOW’s social media profiles, urging Indian millennials to contribute to the environment by clearing their spam emails, in order to do their bit for the environment without stepping out of their homes during the current lockdown.
To motivate consumers to trash their spam emails, the brand will also maintain a live count ticker of the number of mails deleted, on their website and recently launched mobile app.
This campaign has been supported by Youtubers like Mumbaikar Nikhil and Ranveer Allahbadia.
