Campaign Spotlight

Campaign Spotlight: WWF-Norway’s new film reminds us that we have nowhere else to go

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COPENHAGEN, DENMARK – By now, there can hardly be a doubt that nature and the climate is suffering from man-made causes.  

However, by the look of things we still need a wakeup call to change our ways radically. Enter: the new film by Christian Holm-Glad, produced by Bacon, made for WWF-Norway. 

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Here we see people quite literally reconnecting with the earth by crawling and climbing through a forest, while a voiceover reminds us that not only are we part of nature; we cannot live without it. We need nature more than nature needs us 

The sombre black-and-white spot was made by the award-winning Norwegian director Christian Holm-Glad who has been an active environmentalist for several years. He came up with the idea for the film along with screenwriter Thomas Torjussen. 

“Even though travelling to Mars is fascinating, I fear the idea of humanity just being able to move if earth becomes uninhabitable. That is a dangerous way of thinking and it takes focus away from actually taking care of this amazing planet we live on,” Holm-Glad says. 

The science has never been clearer: Our relationship with nature is broken. Global populations of mammals, birds, amphibians, reptiles and fish have suffered an average two-thirds decline in less than half a century due to our environmental destruction, according to WWF’s Living Planet Report 2020. 

However, it’s not too late to reverse the trend if we act now. 2021 will be a decisive year for the future of all living things on earth, when our world leaders will convene in a UN summit this fall to negotiate a new global accord — an ambitious “Paris Agreement” for nature. 

We are standing at one of the most important crossroads in human history, and our choices will determine the future of all living beings. This New Deal for Nature and People is essential if we want to repair our relationship with earth. As this film correctly points out: We are nature. We‘re not above it,” says Karoline Andaur, CEO of WWF-Norway. 

The film was shot in Oslo, produced by Bacon and Bulldozer Film, and the music was made by Mike Patton of Faith No More and Kaada.

CREDITS

Director and Producer Christian Holm-Glad
DOP Daniel Voldheim
B-foto Ingeborg Klyve
Camera assistant Luigi Cortes
Stylist Elinor Brorsson
Editor Happy Violence
Story Thomas Torjussen & Christian Holm-Glad
SFX Ola Jacob Nestande
Post Producer Eli Mari Sandal
Production Manager Lars Nerdal
Sound Andreas Waag Martinsen
Stunt-coordinators: Niklas Brennsund and Otto Tangstad
Techincian: Teo Stunt
Production assistants: Fredrik Aure, Halvor Schultz and Øyvind Iversen

Music Kaada & Mike Patton
Voice: Emilie Beck
Executive Producer: Magne Lyngner

Cast:
Michelle Rodriguez.
Tina Opsahl Hannsen
Simen Pettersen
Martin Langseth Luth
Kelly Ines
Amie Joof Lund
Sol Carmela Bjørnlena
Trym Syversen
Floriane Miny
Nathalie Adriana
Theo Saenger

Produced by Bacon & Bulldozer Film

Partner with adobo Magazine

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