LONDON, UK — Coca-Cola brings its “Talk to Santa” AI-driven festive campaign to outdoor audiences with an exclusive interactive 3D animation as part of its Piccadilly Lights residency in London.
Using Ocean Outdoor’s immersive DeepScreen® technology, the campaign invites audiences to create their own traditional Christmas snow globes based on the holiday memories they share with Santa Claus via AI.
The interactive DOOH artwork was created for Coca Cola by Ocean and appears between 3:00 pm and 6:00 pm until Christmas Day.
The campaign forms part of Coca-Cola’s “Create Real Magic” AI campaign https://www.coca-cola.com/gb/en/offerings/christmas/createrealmagic Coca-Cola’s creative agency partner is Accenture.
Working with a selection of 2D assets from the AI campaign, the intricate bespoke 3D winter animation amplifies the concept, opening with Coca-Cola’s iconic Sundblom Santa Claus.
Four different virtual snow globes then alternate on the large format screen complete with swirling snowflakes and detailed reflections as the frame ices up.
Audiences are invited to scan a QR code to engage in a personalized dialogue with Santa via AI enabled real-time conversations and image generation, creating their own snow globes from favorite holiday memories to share with family and friends on their chosen channels.
Ocean Outdoor Group Creative Director David Tait said: “Coca-Cola taps into Christmas nostalgia, using Ocean’s innovative technology to create an immersive 3D winter wonderland. There’s nothing quite like a 15 meters tall Santa to spread the festive spirit.”
Credits:
Brand: Coca-Cola
Creative Agency: Accenture
OOH Creative Production: Ocean Outdoor
Group Creative Director: David Tait
3D designer: Salvi De Sena
Project Manager: Polly Palframan
