LONDON – Football content specialist Copa90 is joining forces with ITV to produce The Fans Daily – an on-demand episodic series capturing football fans’ stories as they happen around the globe before and during the 2016 UEFA European Championship.
Hosted by Eli Mengem, the innovative daily show’s format is designed to supplement terrestrial broadcast of Euro 2016 and will feature content pulled in from Copa90’s Creator Network.
Ed Ross, ITV Head of Marketing and Media, Sport, said: Ed Ross, ITV Head of Marketing and Media, Sport said: ‘Copa90 are leading the way in engaging with football fan culture across the world, so our partnership with them presents a new opportunity to enrich our coverage of the tournament action in France with an authentic and entertaining insight into how the Euros impact on supporters on the ground across the continent as the tournament progresses. For us, our campaign is all about helping fans to engage with what we hope will be an unforgettable summer of sporting action and we can’t wait to get started.”
The Copa Creator Network is an invite-only global creative community of 150+ of the most talented, passionate, creative football fans. The Fans Daily will showcase these creator’s filmmaking skills by sharing in their personal stories of Euro 2016.
Each of the series’ daily episodes will cover stories from around the world over the preceding 24 hours.
The Fans Daily will kick off with a launch film on May 25. A series of three to five minute daily episodes will then be shown across the ITV Hub, Copa90 and You Tube in the UK from June 10.
There will be 28 episodes in total, culminating on July 11 – the day after the Euro 2016 final.
“People talk about being responsive, or creating quickly, or mining the views of fans. Nobody has ever delivered something like this that’s so ambitious and exciting around a tournament,” says James Kirkham, head of Copa90 and Chief Strategy Officer of Copa90 owner Bigballs Media.
“I’m so thrilled we are working with ITV to pull this off and genuinely believe this is going to become the template for all future sports coverage of major events.
“Quite simply, people demand authenticity and legitimacy and the perspective of the fans. For us to turn around such quality content so quickly and follow the stories which truly matter from the people who matter most is going to shake things up.
“Disrupting sports media is going to be huge fun this summer.”
