Ideas agency GIGIL produced a heartwarming commercial for Levi’s, marking the start of the Philippine holiday season.
Helmed by Sig Bernardo, director of hit movie “Kita Kita,” the spot showcases the Levi’s Tailor Shop, and how it enables a father to get the perfect gift for his son.
“Our Tailor Shop can customize a jacket or a pair of jeans bought from our stores. With this, we want everyone to have the opportunity to be as thoughtful, personal, and creative as possible during this season of gift-giving,” Levi’s Marketing Manager Kat Costas says.
“The Levi’s brand is strong. Our little film makes the Pinoy’s brand love for Levi’s stronger,” GIGIL Partner Herbert Hernandez adds.
After only 2 1/2 days, the video has chalked up 16.7K shares, 1.5K comments and 41K likes.
