GLOBAL – UNITED KINGDOM, APRIL 29, 2013 – TBWA\London beefs up its creative department with the appointment of Martin Jon Adolfsson to the newly-created role of innovation director. Adolfsson joins from Razorfish where he was associate creative director.
The appointment marks a return to TBWA for Adolfsson, who held the position of art director at the agency in 2009.
Reporting directly to chairman and chief creative officer Peter Souter, Adolfsson is tasked to build brands and develop their communication processes through the highest interaction points of digital, business and product innovation. His focus will be to bring innovation to all brand behavior and communications across TBWA\London’s clients, including Adidas, Nissan, Four Seasons and Lidl.
Swedish born Adolfsson spent three years as a senior creative/art director for Crispin Porter & Bogusky in both London and Gothenburg, working on award winning digital campaigns for Diesel, Far Cry3 and Pringles. He has also spent time at R/GA, Work Club and TribalDDB.
On his appointment Martin Jon Adolfsson said: “When I spoke with Peter it seemed like an easy decision to rejoin TBWA\London. The wealth of talent at the agency speaks for itself and I could not pass up this opportunity to work with the new influx of creative heavyweights. This new role will allow me to combine my background as a digital thinker, inventor and problem solver to find new, more efficient ways to deliver on client briefs.”
TBWA\London’s chairman and chief creative officer, Peter Souter said: "Martin is so modern he basically lives in next year. He’s a human symbol of how we are pushing ideas into the future."
