MUMBAI, INDIA — Creative agency Dentsu India congratulated the Indian Space Research Organization (ISRO) for the successful soft-landing of Chandrayaan-3 on the moon.
To mark this victory, the network launched a DOOH (Digital-Out-Of-Home) campaign across Mumbai, expressing its heartfelt respect and support for ISRO.
Chandrayaan-3’s spectacular landing marks a significant milestone for India’s space program, showcasing the country’s technological prowess and determination to push the boundaries of space exploration. Designed and executed by Posterscope India, dentsu’s OOH specialist agency, each digital hoarding carried a congratulatory note from dentsu to celebrate this humungous success.
The hoardings, strategically located across five key locations in Mumbai (Juhu, Bandra, Worli, Lower Parel & Dadar), featured striking visuals to capture the essence of Chandrayaan-3’s mission and landing – allowing Mumbaikars to share in the joy of ISRO’s accomplishment while passing through the bustling cityscape.
