KUALA LUMPUR, MALAYSIA — A global survey by Libresse revealed that 9/10 women hide their period. And 52% of women would rather ask their boss for a pay rise than admit they are on their period in the office.
That’s why emergency sanitary pads are usually tucked away at the bottom of handbags or in the bottom drawer of a lady’s office desk.
As a brand that’s on a mission to break V-zone taboos, Libresse wanted to encourage women to not be shy about their periods. So, they partnered with Muma Malaysia to create the Stationer-V Box. A stationery holder designed to move emergency pads out of bottom drawers and onto desktops.
The box has a main compartment where ladies can store their office stationery. It also has a bottom compartment where emergency pads can be kept securely. In case of period emergencies, just pull out the pen from a pen hole that locks the pad compartment.
The Stationer-V Box is printed with what seemed to be a regular tropical floral design, but a closer look will reveal subtle illustrations of vulvas within the design.
It is available in Malaysia as a gift with every purchase of a Libresse Big Value Pack.
CREDITS
CLIENTS: Deenie Ong, Cheryl Wang, Christina Yong
DESIGNERS: Alex Chan, Kong Wai Yi & Phon Wei Xing
CREATIVE PARTNERS: Choo Chee Wee & Donevan Chew
BUSINESS DIRECTOR: Pang Li Li
PRINT PRODUCTION: United YL Printers
