AMSTERDAM, NETHERLANDS — It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come together are well underway.
This year, tequila-flavored beer brand Desperados has made the most of the holiday spirit by launching a quirky and original beer crafted especially to celebrate all elements of the festive season. Labeled “Desperados Christmas Cake and Family Arguments,” the limited-edition beer is created to bring together the flavors of two well-established Christmas traditions, Christmas cake and festive family arguments. Created by creative agencies We Are Pi and Billion Dollar Boy, the campaign makes it clear that Desperados wouldn’t have it any other way with loved ones over the holidays.
The latest beverage innovation infuses Desperados beer with classic Christmas cake flavors, including tasting notes of cinnamon, ginger, clove, and nutmeg. But not all is as it seems, with an unexpected spicy kick of chili to mirror those zingy disagreements that naturally happen around the Christmas table.
Rutger van der Stegen, global marketing manager for Desperados, said, “Experimentation is at Desperados’ core, so we’re excited to bring some festive fun to our beer this year. Our special beer will certainly tickle the tastebuds with all the flavors of Christmas, while also providing an unexpected spicy twist by trying to capture the flavor of those, all too often, seasonal disagreements that bubble up when everyone comes together around the Christmas tree.”
While the Desperados Christmas Cake and Family Arguments won’t be available to purchase this holiday season, the brand is collaborating with well-known creators who push the boundaries of creativity and fun, just as Desperados does with its beer. The collaborations have come to life through a social media campaign that cheekily brings people together over the holidays, harnessing the creators’ positive energy to show the truth behind the product’s innovative bind of holiday food and family friction.
Ben Cullen shared his unique creative flair to the launch with a film of his hyper-realistic Desperados beer bottle-shaped Christmas cake. And Iris Enthoven and Jack Fowler will be entertaining viewers with a Christmas gift box, featuring the new beer, that gets them both out of those spicy situations.
With its unexpected flavor combination, the product innovation embraces Desperados’ platform of playfulness and experimentation, encouraging people to go beyond the expected to seek festive fun this Christmas.
