NEW YORK – Rage quitting is a well-known phenomenon within the PC gaming community: because of poor performing hardware that cannot keep up with the speed of gameplay, frustrated gamers flip out.
Designed from the ground up for the most demanding gamers, the OMEN X by HP is a new, top of the line gaming desktop PC that comes with some of the most innovative, powerful components and a revolutionary tri-chamber design that separates hot components into their own thermal zones for better performance. It’s the tool serious gamers need to realize their full potential and “dominate the game”.
The campaign created by FRED & FARID New York features an over-the-top, spectacular yet totally familiar rage quit scenario that gaming audiences relate to. In the middle of an arresting frozen scene, Mr. X, a mysterious spokesperson, appears to introduce the OMEN X by HP as the ultimate solution to gamers’ rage quit problems.
This is a global digital campaign, launching first in the U.S. on November 28th, in Europe on December 12th and then in Asia-Pacific. The distribution platforms include YouTube, Facebook, Twitter, other digital properties and the HP website.
This campaign is the latest instalment of HP “Keep Reinventing” global rebranding effort started last year.
