LONDON, UK — EE is expanding its new brand campaign, “Curfew,” with the launch of additional out-of-home creative assets by Saatchi & Saatchi London. The OOH is now live across London.
This latest phase of the campaign highlights how EE’s ultra-secure broadband and ultra-safe mobile services keep families connected at home and on the go. The OOH placements, which will appear nationwide, will reinforce EE’s commitment to providing uninterrupted connectivity, no matter where customers are.
The creative concept is rooted in the insight that EE plays a vital role in ensuring families stay connected wherever they are. Featuring authentic, selfie-style shots of kids travelling home on the bus and hanging out with friends, the visuals emphasize the peace of mind that comes with being an EE One customer- where unlimited data means you are always connected.
The creative reflects EE’s vision of building the network of the future, empowering families to share experiences seamlessly across all devices. Video calls are a great way of keeping in touch for teens and parents – whether you’re sharing good news, having a tough time, or just letting them know you’re on your way home. For this campaign, EE turned its billboards into giant video calls, with bold headlines and clever use of UI to land EE branding.
EE One simplifies network management, allowing customers to easily control all their connections in and out of the home under one plan. For more information, visit ee.co.uk.
Credits:
CAMPAIGN TITLE: EE One
CLIENT: EE
ADVERTISING AGENCY: Saatchi & Saatchi
CCO PUBLICIS GROUPE UK: Ben Mooge
EXECUTIVE CREATIVE DIRECTOR: Will John
COPYWRITERS: Samuel Simmonds & Rory Peyton Jones
ART DIRECTORS: George Coyle & Elliot Lee
HEAD OF DESIGN: James Crickmore
DESIGN DIRECTOR: Simon Hadassi
DESIGNERS: James Goodwin-Davies, Marco Balducci, Mark Chivers
PLANNING PARTNER: Olivia Stubbings
PLANNING DIRECTOR: Will Moore
MANAGING DIRECTOR: Jon Tapper
BUSINESS LEAD: Eilidh McGregor
ACCOUNT DIRECTORS: Katya Hanbury-Williams & James Graham
ACCOUNT MANAGER: Lupien Troelstra
AGENCY PRODUCER: Nayab Malik
MEDIA BUYING AGENCY: EssenceMediacomX
PLANNING LEAD: Anna Martorana
CLIENT SERVICE BUSINESS Director: Adam Tully
LEAD STRATEGIST: Tom Kislingbury
PLANNING DIRECTOR: Meghan Royden
PLANNING MANAGER: Toni MacFarlane
AGENCY: Posterscope
OOH PARTNER: Dan Bayford
PLANNING & BUYING DIRECTOR: Tom Murrihy
PLANNING AND BUYING EXECUTIVE: Rowan Gillette-Fussell
PRODUCTION COMPANY: Prodigious
STILLS PHOTOGRAPHER: Ronan Gallagher
PROD CO PRODUCER: Thu Minh Ngyuen
PRODUCTION CO-ORDINATOR: Georgia Day
1ST PHOTOGRAPHER’S ASSISTANT: Sami Weller
2ND PHOTOGRAPHER’S ASSISTANT: Ross Zillwood
3RD PHOTOGRAPHER’S ASSISTANT: Paul Reich & Matt Beech
DIGI OP: Jimmy Donelan
1ST AD: Fraser Malcolm
SET DESIGNER: Roxy Walton
STYLIST: Kirsty Halliday
LOCATION MANAGER: Corey Townsend
H&MU: Jak Morgan & Claire Nisbit
HEAD OF RETOUCHING: Kirsten Howe
RETOUCHER: George Lewis
PROJECT MANAGER: Adrian Reilly
