DUBAI, UAE — Film production house electriclime and creative agency INNOCEAN have teamed up to bring the planet of Mars to Earth in a stunning new film for the Kia EV9 series.
Filmed through the deserts of the Middle East, along with leveraging the creativity of AI-Animation, the project accentuates the aspirational brand of Kia and its creative advancements and notable accomplishments throughout the MENA region.
The film aimed to highlight the brand’s four key pillars: Sustainability, Innovation, Futuristic, and Pride in the region.
Director Marco Placanica takes the audience on a journey through multi-stylistic visuals, combining them to build an imaginary bridge between the past and future.
Meanwhile, the film represents the “Here To Reshape the Way We Move” campaign’s focus on how the EV9 and Kia’s innovation in tech are aligned with the notable advancements and accomplishments of the MENA region.
Kia’s four brand pillars are seen through the eyes of the child protagonist, whose world develops around him as he travels in the EV9.
Meanwhile, the audience is taken into space through the stunning visuals, CGI, and an astronaut’s journey, with The Red Planet linking with Earth.
CREDITS
Client | Kia
Agency | INNOCEAN
Production Company | electriclime°
Director: Marco Placanica
DOP: Tobia Sempi
1st AD: Christopher Marais
Executive Producer: Michael Ahmadzadeh
Senior Producer: Jumana Radi
Producer: Layal Mooti
Production Manager: Anastasia Filatova
Production Coordinator: Lana Abu Risheh
Production Assistant: Norah Alheraiz
Production Assistant: Rayhan Kandri
1st AC: Ghattas Antoury
2nd ACs: Charlie Sanchez, Khaled Kawazaki
VTO: Jericho Deada
Videographer: Ibrahim Qassem
DIT: Charbel El Zoghbe
Key Grip: Bojan Tomic
Best Boy Grip: Daniel Ibeabuchi
Grip Assistants: Lokraj Pandey, Waheed Ashraf, Ahmed Afthikar
Gaffer: Sohail Ifthikar
Best Boy: Umair Sultan
Sparks: Murtaza Ellahi, Shahid Iqbal, Amir Shahbaz, Santosh Kumar, Rana Waris
Precision Driver: Ben Menzies
Mechanic: Zia Ullah Khan
Electrician: Mohsen Abdul Majeed
Car Detailers: Umair Beig, Shahid
Kia EV9 Recovery: Tmmam Al Hariri
Art Director: Jing Jacinto
Art Assistant: Sajid Gori
Crane OP: Andy Gripple
Precision Driver: Micheal Dix
Techs: Sajeev Sundaresan, Susanatha Pedige
UA Recovery Driver: Emad Abbasi
Location Managers: David Richards, Islam Yahya
Unit Manager: Nuwan De Soyza
Unit Assistants: Chamara Perera, Anjana Kumara, Isuru Singan, Udara Chandima
Wardrobe Stylist: Kama Matricaria
Makeup Artist: Neda Ignjatovič
Main Talent ‘Boy’: Adam
Daughter: Bouchra
Mother: Walaa
Female Astronaut: Mona
Father: Samir
Male Astronaut: Minhaj
Ogaret: John
Al Jawal Tents: Shezad
Macgregor: Ajith
Ultrafast Day 1: Touseef Driver (Client/Agency), Asjid Driver ( Director & DOP), Hassan Driver (Camera Crew + Wardrobe), Tanveer Driver (Production), Saheb Driver (4X4 Equipment)
Ultrafast Day 3: Touseef Driver (Client/Agency), Ali Driver ( Director & DOP), Hafeez Driver (Camera Crew + Wardrobe), Syed Driver (Production)
VFX Supervisor: Gary Fedorenko
FPV Drone Pilot: André Larsen
FPV Drone Tech: John Adrian Vergara
Photographer: Hywell Waters
Assistant: Mark Offemaria
Lock Off: c/o Islam
Medic: Edgar Mendoza
Post Producer: Razan Hamdan
Editor: David Zavadescu (Cold Cutz)
Colorist: Claudio Beltrami
Music Composition and Sound Design: Emilio Pozzolini
CGI & AI-Animation: CGF Visual Effects Studio
